A Conceptual Study on Web-Based Marketing Tools in the Tourism Industry

Abstract

Today, the globalization of the world economy and the rapid development of the technology sharpens competition amongst the companies. Along with the rapidly developing innovations, conventional trade approaches in the field of information technology has started to gain different perspectives. Information and communication technologies provide significant support for web marketing practices in virtual environments in last two decades. The assessments of the web sites of tourism establishments provide positive effects for the customers that search holiday on the Internet. In this paper, web-based online marketing tools in tourism industry have been discussed, and suggestions were given.

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